Strategize.

Situational Mapping

Before you can go anywhere, it is essential to know where you are. We gather and identify every piece on the game board. We consider the terrain. We research past performance and any issues with project artifacts; capture exactly who is involved and what they think. What is the competition doing? What does the audience feel about it? What are their current behaviors?

We find that establishing collective awareness helps the entire team think as one mind.

Innovation Management

Knowing what’s going on is important, but knowing how to move forward from there is even more important. The “innovative space” is rife with variables - ideas, artifacts, constraints, personnel, iterations, and models abound, and are constantly in a state of flux. Here, we are truly in our element. Simple protocols such as removing unnecessary elements from the conversation, or establishing a naming convention and file structure go a long way in maintaining steady progress. We organize and assess all variables, capture and track ideas and input across personnel, and most importantly, ensure that the vision stays on-target.

Strategic Planning

Let us assist you with strategic planning. Whether it be a comprehensive fulfillment campaign, a timeline based upon user / customer actions / events, or a logical series of milestones to overhaul your front-end or back-end, we’ll script your project’s every step to the end goal.

Architect.

UX

We design software, Webware, mobile and physical experiences that are not only intuitive, but meaningful to the user. But we don't merely consider the possible actions on a webpage or in an environment.

The universal human need for competence, autonomy, and relatedness is the basis of intrinsic motivation and behavior. We implicitly attend to these needs in the functionality of our designs.

The result is a product that not only feels seamless and consistent to the user, but can often trace and track user disposition to adjust or calibrate the experience accordingly.

This not only informs system actions, tasks, and milestones; it provides valuable and actionable data to our clients, to further reinforce their relationships with their users / customers.

Information Architecture

Our IA team brings an arsenal of experience and formal training to bear upon any complex system in the digital or physical realm. The wireframes, content matrices, taxonomies, sketches, prototypes, maps, and user scenarios we produce are a manifestation of our singular passion: the thoughtful, considerate making of systems, structures, and artifacts that are clear, sensible and usable.

Design

Science over Subjective. Substance over Style. Because we organize from the bottom up, our designs are rooted in purpose, simplicity, and sustainability.

Specs

We like to interface with coding and engineering teams - we speak their language, and we are constantly surfing the leading side of the technology wave. We produce and provide the essential specs to coders and developers to ensure that projects remain feasible, usable, maintainable, extensible, on-budget, and will integrate with third-party products and applications.

Develop.

Project Management

The best technology, the best requirements, or the best designs will not lead to world-class solutions without solid project management. Our project management techniques, based on years of experience and industry best practices lay the foundation for a successful development cycle.

We apply best practices in human centered design, information architecture and software development based on lessons learned in real world project experiences. Project management is more than managing resources – it is also about managing risks and high collaboration.

The art and science of project management also involves negotiating unforeseen obstacles while staying on course when things do not go according to plan.

UX76 will ensure appropriate reporting and responsive, 2-way communications with all actors, all the while making certain that the project achieves an elegant real-world solution to its initial vision, and exceeds the defined performance measures.

Front End Coding / CSS

Sometimes, our clients have already built outstanding business logic and paired it with a robust database system or other back-end components, however the user-facing side of their product doesn't quite communicate the elegance and dexterity of the underlying system they have created. Our front end-coders and CSS virtuosos will reinforce the information architecture of the site, addressing any visual noise, labeling, and zone affordance issues that exist.

In other cases, the CSS may look fine from a user perspective, but is absolute chaos underneath, much like back of a needlepoint tapestry. UX76 can rebuild CSS schemes so they are sustainable and extensible for any follow-on growth your business may have, drastically reducing site maintenance and operation costs in the future.

Usability Testing

At UX76, usability testing happens several times a day - we routinely run the systems and products we build through a gamut of heuristic stresses and checks throughout every stage of our standard development process. In other instances with an allotted time frame, we helm and manage formal usability testing - we assemble test subjects, and design specific scenarios coupled with key performance indicators in order to measure the efficiency, accuracy, recall, and emotional response of a user to a product.

Communicate.

Messaging

We are masters at conveying information, insight, and experiences meaningfully, regardless of the medium. Whether it be HTML, data visualizations, text and copy writing, flowcharts, video, or audio, your message will resonate with its intended audience.

Presentations

Seal the deal. Our repeat clients include global media service groups and agencies for some of the oldest, largest and most respected Fortune 100 companies in the world. We regularly are tasked to helm the soup-to-nuts management, overarching design, and story-building process of their most crucial multimedia presentations. Services include data visualizations, concept/process/workflow illustrations, information architecture, and vision unification.

Data Visualizations

Understanding your data is important. We can work with your team to visualize key data so you can gain the insights you need.

User Manuals

UX76 has published comprehensive, modular user manuals for several of the software applications that we've developed with our partners. These are not mere broadsheets that list controls and functionality. We craft terminology, language and tone expressly for the user, providing a holistic orientation of the product, so the various controls and operations have meaning and import. When it comes to instruction, "why" is just as important as "how". Pair your manuals with instructional videos or interactive walk-throughs.

Marketing Collaterals

Capture attention. Excite. Inspire. Persuade. Let us assist with the messaging and marketing of your products or services. We will architect one-sheets, posters, and videos to impact and resound among your demographic target.